Considered ventures, made with care.

Vitana Ventures is the parent company. Its job is to give every venture the capability it needs, so each one can concentrate on its own craft and its own customers. One canopy, many ventures.

• Shared standardsOne set of rules for quality, plain claims, privacy and children's safety, kept in the group headquarters.
• Finance and reportingA single way of budgeting, tracking and reporting across the group.
• Brand and designShared design standards and components, so each venture can look like itself and still feel like family.
• Technology and documentationCommon tools, schemas and release notes that every venture can build on.

Each venture keeps its own name and audience. Our founding idea stays in the background of everything we make: empowered capability, united across cultures.